Young Children as Media Users and Consumers

    Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review


    This paper presents some main results from the PhD-project ‘Toddlers watching TV'1.
    Young children, aged 1½ to three, are in this project understood and examined as active participants in the process of becoming regular viewers of both public service and commercial television, and thereby, from a very early age, also becoming consumers in their own right. Through media, children are exposed to a wide range of consumer goods,not only through traditional spot commercials, but especially through different kinds of merchandise related to program content. This process, the paper argues, takes place in a complex socialization, in which the child through daily interactions with family members and media texts learns how to act and behave as a competent media user

    Original languageEnglish
    Title of host publicationProceedings from Child and Teen Consumption 2008 : NoSEB, NTNU, Trondheim, Norge
    EditorsDavid Buckingham, Vebjørg Tingstad
    Number of pages12
    PublisherNorges teknisk-naturvitenskapelige universitet
    Publication date2008
    Publication statusPublished - 2008
    EventChild and Teen Consumption 2008 - Trondheim, Norway
    Duration: 23 Apr 200827 Apr 2008


    ConferenceChild and Teen Consumption 2008


    • children
    • media use
    • consumption
    • merchandise


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