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When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans

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Original languageEnglish
Title of host publicationCreativity in the Digital Age : Springer Series on Cultural Computing
EditorsNelson Zagalo, Pedro Branco
PublisherSpringer-Verlag London
Publication year2015
Pages159-170
Article numberDOI 10.1007/978-1-4471-6681-8_9
ChapterChapter 9
Publication statusPublished - 2015

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