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Wer kommuniziert eigentlich Digitalisierung? Für zivile Innovationen braucht es neue Kompetenzprofile in der Kommunikation

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The article argues for a new competence profile at the interface of strategic and journalistic communication, which aims to protect the common good and enable participation in digitization processes. Digitization as a cross-sectional task that has so far been communicated with significantly different expectations and resources by journalism, public administrations and companies in Germany. These expectations are reflected on and analyzed using the examples of the Online Access Act (OZG) and municipal initiatives in the field of smart cities / smart regions. In order to meet the demands of digitization as a civil innovation beyond purely technical problems, a competence profile is therefore advocated that is characterized in teaching and practice by a convergence of strategic and journalistic communication through design and techno-sociological approaches.
Translated title of the contributionWho communicates digitization? New competence profiles are needed in communication for civic innovation
Original languageGerman
Title of host publicationJournalismus und Unternehmenskommunikation : Zwischen Konvergenz und Konkurrenz
Place of publicationWiesbaden
PublisherSpringer
Publication year2022
Pages89–105
ISBN (print)978-3-658-35470-1
ISBN (Electronic)978-3-658-35471-8
DOIs
Publication statusPublished - 2022

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