We tasted a genetically modified cheese - and we like it!

Tino Bech-Larsen; Klaus G. Grunert; Joachim Scholderer

We tasted a genetically modified cheese - and we like it!

Tino Bech-Larsen, Klaus G. Grunert, Joachim Scholderer

Marketing and Sustainability

Research output: Contribution to conference › Paper › Research

Abstract

This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.

Translated title of the contribution	We tasted a genetically modified cheese - and we like it
Original language	English
Publication date	2002
Publication status	Published - 2002
Event	Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment - Hong Kong, China Duration: 22 May 2002 → 24 May 2002

Conference

Conference	Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment
Country/Territory	China
City	Hong Kong
Period	22/05/2002 → 24/05/2002

Keywords

MAPP
Consumer preferences
Cheese
Functional foods
Genetic modification

Cite this

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title = "We tasted a genetically modified cheese - and we like it!",

abstract = "This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.",

keywords = "MAPP, Genmodifikation, Genmodificerede f{\o}devarer, Ost, MAPP, Consumer preferences, Cheese, Functional foods, Genetic modification",

author = "Tino Bech-Larsen and Grunert, {Klaus G.} and Joachim Scholderer",

year = "2002",

language = "English",

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T1 - We tasted a genetically modified cheese - and we like it!

AU - Bech-Larsen, Tino

AU - Grunert, Klaus G.

AU - Scholderer, Joachim

PY - 2002

Y1 - 2002

N2 - This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.

AB - This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.

KW - MAPP

KW - Genmodifikation

KW - Genmodificerede fødevarer

KW - Ost

KW - MAPP

KW - Consumer preferences

KW - Cheese

KW - Functional foods

KW - Genetic modification

M3 - Paper

T2 - Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment

Y2 - 22 May 2002 through 24 May 2002

ER -

We tasted a genetically modified cheese - and we like it!

Abstract

Conference

Keywords

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Cite this