Abstract
This paper presents the preliminary results of a conjoint study of 750 Danish, Swedish, Norwegian and Finnish consumers´ preferences for genetically modified and conventional cheese with different types of benefits. The results showed homogeneity in preferences within as well as across countries. In general, the genetically modified cheese was rejected, but this was modified somewhat by health and taste benefits.
Translated title of the contribution | We tasted a genetically modified cheese - and we like it |
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Original language | English |
Publication date | 2002 |
Publication status | Published - 2002 |
Event | Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment - Hong Kong, China Duration: 22 May 2002 → 24 May 2002 |
Conference
Conference | Marketing Communication Strategy: Marketing Communication Strategies in a Changing Global Environment |
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Country/Territory | China |
City | Hong Kong |
Period | 22/05/2002 → 24/05/2002 |
Keywords
- MAPP
- Consumer preferences
- Cheese
- Functional foods
- Genetic modification