Virtual Consumer Communities for Innovation: A Cross-Cultural Perspective

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of International Consumer Marketing
Volume31
Issue2
Pages (from-to)98-114
Number of pages17
ISSN0896-1530
DOIs
Publication statusPublished - Feb 2019

    Research areas

  • consumer integration, cross-cultural, individualism-collectivism, product innovation, Virtual communities

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