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Valuable Connections: Design Anthropology and Co-Creation in Digital Innovation

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

This paper explores challenges and potentials for innovation and co-creation within an increasingly interconnected and digitalized world, and its affect on ethnographic practices within the field of design and business development. Our discussion is based on material from an interdisciplinary research and design project with a leading computer game developer, exploring opportunities of involving online gaming communities in innovation processes and product development. Based on our case, we argue that in a world with increasingly blurred boundaries between physical, digital and hybrid contexts, as well as design, production and use, we might need to rethink the role of ethnography within user centred design and business development. Here the challenge is less about ”getting closer” to user needs and real-life contexts, through familiarization, mediation, and facilitation, and more about creating a critical theoretically informed distance from which to perceive and reflect upon complex interconnections between people, technology, business and design, as well as our roles as researchers and designers within these.
Original languageEnglish
Title of host publicationEthnographic Praxis in Industry Conference Proceedings
Number of pages15
PublisherAmerican Anthropological Association
Publication yearOct 2014
Publication statusPublished - Oct 2014
EventEPIC: Ethnographic Praxis in Industry Conference - New York, United States
Duration: 7 Sep 201410 Sep 2014


LandUnited States
ByNew York

    Research areas

  • Design anthropology, methodology, digital technology

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  • EPIC

    Activity: Participating in or organising an event typesParticipation in or organisation af a conference

ID: 85075290