Department of Management

Unlocking the affordances of digital technology in qualitative research

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Nowadays, many settings where fieldwork is conducted are substantially influenced by digital advances. That, in turn, has led to the development of several novel tools and research methods that have captured the interest of a growing number of researchers. This chapter provides an account of the use of digital technology in a qualitative fieldwork process, focusing the discussion on the transcription and coding tools that can help in managing large amounts of qualitative data. Moreover, it gives an overview of how Epistemic Network Analysis, one of the techniques of quantitative ethnography, can assist qualitative researchers in the analysis of the fieldwork data. Throughout the chapter, I outline various opportunities and limitations related to utilizing digital tools in collecting and analyzing intercultural fieldwork data. The recommendations I present can be especially beneficial for qualitative researchers who already use or consider adopting new ways of working in their research.
Original languageEnglish
Title of host publicationField Guide to Intercultural Research
EditorsDavid S. A. Guttormsen, Jakob Lauring, Malcolm Chapman
Place of publicationCheltenham
PublisherEdward Elgar Publishing
Publication year2021
Pages119-134
ISBN (print)978 1 78897 011 2
Publication statusPublished - 2021

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