Department of Management

Understanding the impact of European Regulation on the substantiation and use of claims on food and drinks: Design of the REDICLAIM project and initial results

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review


  • Monique Raats, Food Consumer Behaviour and Health Research Centre, School of Psychology, University of Surrey, United Kingdom
  • R. N. Malcolm, University of Surrey, United Kingdom
  • Liisa Lähteenmäki
  • I. Pravst, Nutrition Institute, Ljubljana, Slovenia
  • H. Gage, University of Surrey, United Kingdom
  • A. Cleary, ECIT Foundation, Brussels, Belgium
  • M. Klopcic, University of Ljubljana, Slovenia
The European Regulation on nutrition and health claims on foods (Nutrition and
Health Claims Regulation: European Commission No. 1924/2006) establishes,
for the first time, a common framework for the regulation of such claims across
the European Union (EU). The opportunities for product innovation arising from
this new legislation combined with protection of consumer interest in respect of
controlling misleading advertising, while at the same time promoting public
health, are noteworthy. But such opportunities need to be evaluated against the
burden on industry of the need to undertake significant research activity into
these claims and to present a scientific substantiation to satisfy the procedure for approval. Whether this legislation is driving product innovation and the
development of healthy and nutritional food or whether it is a barrier to such
developments is an area in need of investigation. The EU-funded project
REDICLAIM is currently considering these issues and the impact of the
Nutrition and Health Claims Regulation especially in relation to ‘reduction of
disease risk’ claims. This article establishes the issues surrounding the common
framework of health legislation and sets out the work programme for
Original languageEnglish
JournalNutrition Bulletin
Pages (from-to)340-348
Number of pages9
Publication statusPublished - 2015

    Research areas

  • EU legislation, food research, nutrition and health claims

See relations at Aarhus University Citationformats

ID: 94256955