Our group has worked within the field of interactive urban lighting design and media architecture since 2007. In this position paper we outline a presentation where we compare three installations that were created in the period 2008 to 2012 in the same central, public space in a city. By comparing and contrasting these three cases in the same space, we get a multi-faceted view on that particular context for media architecture. But we also get the opportunity to reflect on some more general concepts regarding the use of interactive urban lighting design.