Department of Management

Two decades of research on food markets: The history of MAPP

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationMarketing, food and the consumer : Festschrift in honour of Klaus Grunert
EditorsJoachim Scholderer, Karen Brunsø
Number of pages14
PublisherPearson Longman
Publication year2013
ISBN (print)978 1 78273 526 7
Publication statusPublished - 2013

    Research areas

  • MAPP

See relations at Aarhus University Citationformats

ID: 66625637