Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
Transformative versus conservative automotive innovation styles : Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e. / Sovacool, Benjamin K.; Rogge, Jan Christoph; Saleta, Claudio et al.
In: Environmental Innovation and Societal Transitions, Vol. 33, 2019, p. 45-60.Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review
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TY - JOUR
T1 - Transformative versus conservative automotive innovation styles
T2 - Contrasting the electric vehicle manufacturing strategies for the BMW i3 and Fiat 500e
AU - Sovacool, Benjamin K.
AU - Rogge, Jan Christoph
AU - Saleta, Claudio
AU - Masterson-Cox, Edward
PY - 2019
Y1 - 2019
N2 - The automotive industry is a critically important stakeholder influencing the sustainability of passenger transport. How traditional car manufacturers respond to carbon reduction and vehicle targets, alongside other selection pressures, can greatly influence the availability and affordability of new innovations such as electric vehicles. In this paper, we explore the automotive innovation styles surrounding two electric vehicles: the BMW i3, and the Fiat 500e. To do so, we tie together ideas from technological innovation systems and corporate product innovation style. Our results illustrate a case of a “compliance car,” the Fiat 500e, vs. the first mass production EV by a major German car manufacturer, the BMW i3. BMW adheres to a transformative change-shaping innovation style that attempts to promote in-house learning that can create value. Fiat adheres to a conservative sustaining innovation style that attempts to outsource innovation, promotes limited learning, and focuses on maintaining value. Both styles interestingly result in converging product development patterns over time.
AB - The automotive industry is a critically important stakeholder influencing the sustainability of passenger transport. How traditional car manufacturers respond to carbon reduction and vehicle targets, alongside other selection pressures, can greatly influence the availability and affordability of new innovations such as electric vehicles. In this paper, we explore the automotive innovation styles surrounding two electric vehicles: the BMW i3, and the Fiat 500e. To do so, we tie together ideas from technological innovation systems and corporate product innovation style. Our results illustrate a case of a “compliance car,” the Fiat 500e, vs. the first mass production EV by a major German car manufacturer, the BMW i3. BMW adheres to a transformative change-shaping innovation style that attempts to promote in-house learning that can create value. Fiat adheres to a conservative sustaining innovation style that attempts to outsource innovation, promotes limited learning, and focuses on maintaining value. Both styles interestingly result in converging product development patterns over time.
KW - BMW i3
KW - Electric mobility
KW - Fiat 500e
KW - Original equipment manufacturers (OEMs)
KW - Technological innovation systems (TIS)
UR - http://www.scopus.com/inward/record.url?scp=85061966482&partnerID=8YFLogxK
U2 - 10.1016/j.eist.2019.02.004
DO - 10.1016/j.eist.2019.02.004
M3 - Journal article
AN - SCOPUS:85061966482
VL - 33
SP - 45
EP - 60
JO - Environmental Innovation and Societal Transitions
JF - Environmental Innovation and Societal Transitions
SN - 2210-4224
ER -