Towards a more elaborate understanding of the fashion photoshoot – an aesthetic production with the element of age

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Abstract

We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiosity as to the causes of the slow phase. Is there a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the different elements constructing the visual marketing material and discussing the possible significance of age on the set, this work in progress shares the framework and the design of research with the purpose of engendering reflection of how we can investigate the aesthetic production of visual material in the fashion industry and discuss the significance of our findings.
Original languageEnglish
Title of host publicationFashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
EditorsNadzeya Sabatini, Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Number of pages8
Place of publicationCham
PublisherSpringer
Publication date2023
Pages269-276
ISBN (Print)978-3-031-38540-7
ISBN (Electronic)978-3-031-38541-4
DOIs
Publication statusPublished - 2023
EventFACTUM23: Fashion communication: between tradition and future digital developments - Pisa, Pisa, Italy
Duration: 3 Jul 20235 Jul 2023
https://digitalfashion.ch/factum23/

Conference

ConferenceFACTUM23
LocationPisa
Country/TerritoryItaly
CityPisa
Period03/07/202305/07/2023
Internet address
SeriesSpringer Proceedings in Business and Economics
ISSN2198-7246

Keywords

  • Fashion
  • Age
  • Aesthetics
  • Mature Models
  • Visual Communication

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