Touching the Retail Metaverse: Consumer Insights from a Virtual Experience

Jason Dipalma, Darius-Aurel Frank, Ekaterina Salnikova, Sascha Steinmann (Member of author collaboration), Ken Pfeuffer (Member of author collaboration)

Research output: Contribution to conferencePosterResearchpeer-review

Original languageEnglish
Publication date2025
Publication statusPublished - 2025
Event2025 AMA Winter Academic Conference -
Duration: 10 Feb 202516 Feb 2025
https://www.ama.org/events/academic/2025-ama-winter-academic-conference/

Conference

Conference2025 AMA Winter Academic Conference
Period10/02/202516/02/2025
Internet address

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