"Today let's gently brush your ears": ASMR som mediekulturelt og lydligt fænomen

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ASMR (Autonomous Sensory Meridian Response) is a physiological sensory reaction usually described as “a tingling, static-like sensation across the scalp, back of the neck and at times further areas in response to specific triggering audio and visual stimuli” (Barratt & Davis, 2015). In the last decade ASMR has also become a growing media cultural phenomenon, especially on YouTube, where ASMRtists create videos that help you overcome stress, loneliness and insomnia while making you feel good. This article follows a question raised by one of these ASMRtists concerning the ability of the videos to generate a feeling of human touch. In a combination of Media and Sound Studies, and supported by an empirical study of user comments on YouTube and Reddit, we argue that ASMR videos offer a social service by affording experiences of telepresence and pseudohaptic social audio-grooming and thereby meeting the ‘skin hunger’ of modern human beings.
Original languageDanish
Pages (from-to)37-54
Number of pages18
Publication statusPublished - 2019


  • Asmr
  • Audio-grooming
  • Social grooming
  • Sound studies
  • Telepresence
  • Youtube

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