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To be or not to be a hairdresser type?

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  • Ida Juul
  • Louise Hvitved, University College Absalon

The concept of ‘aesthetic labour’ is relatively new in work-life research. It focuses on how service organisations utilise the physical appearance and personality of employees to support a particular business brand. In this way, employees are used as part of a differentiation marketing strategy. Whereas much of the research in aesthetic labour focuses on how this strategy is achieved via recruitment and/or internal training, this article investigates hairdressing schools’ recruitment structures and the hidden curriculum these schools practice. Based on a case study of a Danish hairdressing school—and inspired by research on aesthetic labour as well as Pierre Bourdieu’s work on distinction, taste, and habitus—the article focuses on the role that hairdressing schools play in categorising potential hairdressers as either belonging or not belonging to the category of ‘a hairdresser type’.

Original languageEnglish
JournalJournal of Vocational Education and Training
Pages (from-to)315-332
Publication statusPublished - 2020

    Research areas

  • Competence, VET and the labour market, pedagogy, vocational & educational guidance, vocational education & training, TASTE, LABOR, Erhvervsuddanelse, Arbejdspladslæring

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