Threats to the validity of eye-movement research in psychology

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  • Jacob L. Orquin
  • ,
  • Kenneth Holmqvist, North-West University, Masaryk University, University of Regensburg

Eyetracking research in psychology has grown exponentially over the past decades, as equipment has become cheaper and easier to use. The surge in eyetracking research has not, however, been equaled by a growth in methodological awareness, and practices that are best avoided have become commonplace. We describe nine threats to the validity of eyetracking research and provide, whenever possible, advice on how to avoid or mitigate these challenges. These threats concern both internal and external validity and relate to the design of eyetracking studies, to data preprocessing, to data analysis, and to the interpretation of eyetracking data.

Original languageEnglish
JournalBehavior Research Methods
Volume50
Issue4
Pages (from-to)1645–1656
Number of pages12
ISSN1554-351X
DOIs
Publication statusPublished - 2018

    Research areas

  • Best practice, Data analysis, Experimental design, External validity, Eyetracking, Internal validity, Researcher degrees of freedom, SEARCH, CHOICE, PERCEPTION, VISUAL-ATTENTION, DECISION-MAKING, OBJECT RECOGNITION, TRACKING RESEARCH, Reproducibility of Results, Eye Movements, Humans, Behavioral Research/methods, Eye Movement Measurements/instrumentation, Software, Research Design

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ID: 121870817