Department of Management

This apple is too ugly for me! Consumer preferences for suboptimal food products in the supermarket and at home

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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This apple is too ugly for me! Consumer preferences for suboptimal food products in the supermarket and at home. / de Hooge, Ilona E. ; Oostindjer, Marije ; Aschemann-Witzel, Jessica; Normann, Anne ; Loose, Simone Mueller; Almli, Valérie Lengard.

In: Food Quality and Preference, Vol. 56, 2017, p. 80-92.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

de Hooge, IE, Oostindjer, M, Aschemann-Witzel, J, Normann, A, Loose, SM & Almli, VL 2017, 'This apple is too ugly for me! Consumer preferences for suboptimal food products in the supermarket and at home', Food Quality and Preference, vol. 56, pp. 80-92. https://doi.org/10.1016/j.foodqual.2016.09.012

APA

de Hooge, I. E., Oostindjer, M., Aschemann-Witzel, J., Normann, A., Loose, S. M., & Almli, V. L. (2017). This apple is too ugly for me! Consumer preferences for suboptimal food products in the supermarket and at home. Food Quality and Preference, 56, 80-92. https://doi.org/10.1016/j.foodqual.2016.09.012

CBE

MLA

Vancouver

Author

de Hooge, Ilona E. ; Oostindjer, Marije ; Aschemann-Witzel, Jessica ; Normann, Anne ; Loose, Simone Mueller ; Almli, Valérie Lengard. / This apple is too ugly for me! Consumer preferences for suboptimal food products in the supermarket and at home. In: Food Quality and Preference. 2017 ; Vol. 56. pp. 80-92.

Bibtex

@article{4eec2829c8144e12810c480e3693cfb7,
title = "This apple is too ugly for me!: Consumer preferences for suboptimal food products in the supermarket and at home",
abstract = "Food waste has received increasing scientific and societal attention during the last decade. One important cause of food waste is thought to be the un-willingness of supply chains and consumers to sell, purchase, and consume suboptimal or imperfect foods. Yet, empirical research on this issue is scarce and contradictory. The current research investigates under which conditions consumers purchase or consume foods that deviate from regular products in terms of appearance standards, date labelling, or damaged packaging, without deviation on the intrinsic quality or safety. An online choice experiment among 4214 consumers from five Northern European countries reveals that consumer preferences for suboptimal products differ depending on whether the consumer is in a supermarket or at home, and depending on the type of sub-optimality. Moreover, consumer choices, discount preferences, and waste behaviors of suboptimal products are influenced by demographics (nationality, age), by personality characteristics (value orientation, commitment to environmental sustainability, and perceived consumer effectiveness in saving the environment), and by individual-waste aspects (perceived food waste of the household, perceived importance of food waste, engaging in shopping/cooking). These findings provide important insights into consumer preferences for suboptimal products, and useful suggestions for supply-chain regulationson suboptimal products",
author = "{de Hooge}, {Ilona E.} and Marije Oostindjer and Jessica Aschemann-Witzel and Anne Normann and Loose, {Simone Mueller} and Almli, {Val{\'e}rie Lengard}",
year = "2017",
doi = "10.1016/j.foodqual.2016.09.012",
language = "English",
volume = "56",
pages = "80--92",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - This apple is too ugly for me!

T2 - Consumer preferences for suboptimal food products in the supermarket and at home

AU - de Hooge, Ilona E.

AU - Oostindjer, Marije

AU - Aschemann-Witzel, Jessica

AU - Normann, Anne

AU - Loose, Simone Mueller

AU - Almli, Valérie Lengard

PY - 2017

Y1 - 2017

N2 - Food waste has received increasing scientific and societal attention during the last decade. One important cause of food waste is thought to be the un-willingness of supply chains and consumers to sell, purchase, and consume suboptimal or imperfect foods. Yet, empirical research on this issue is scarce and contradictory. The current research investigates under which conditions consumers purchase or consume foods that deviate from regular products in terms of appearance standards, date labelling, or damaged packaging, without deviation on the intrinsic quality or safety. An online choice experiment among 4214 consumers from five Northern European countries reveals that consumer preferences for suboptimal products differ depending on whether the consumer is in a supermarket or at home, and depending on the type of sub-optimality. Moreover, consumer choices, discount preferences, and waste behaviors of suboptimal products are influenced by demographics (nationality, age), by personality characteristics (value orientation, commitment to environmental sustainability, and perceived consumer effectiveness in saving the environment), and by individual-waste aspects (perceived food waste of the household, perceived importance of food waste, engaging in shopping/cooking). These findings provide important insights into consumer preferences for suboptimal products, and useful suggestions for supply-chain regulationson suboptimal products

AB - Food waste has received increasing scientific and societal attention during the last decade. One important cause of food waste is thought to be the un-willingness of supply chains and consumers to sell, purchase, and consume suboptimal or imperfect foods. Yet, empirical research on this issue is scarce and contradictory. The current research investigates under which conditions consumers purchase or consume foods that deviate from regular products in terms of appearance standards, date labelling, or damaged packaging, without deviation on the intrinsic quality or safety. An online choice experiment among 4214 consumers from five Northern European countries reveals that consumer preferences for suboptimal products differ depending on whether the consumer is in a supermarket or at home, and depending on the type of sub-optimality. Moreover, consumer choices, discount preferences, and waste behaviors of suboptimal products are influenced by demographics (nationality, age), by personality characteristics (value orientation, commitment to environmental sustainability, and perceived consumer effectiveness in saving the environment), and by individual-waste aspects (perceived food waste of the household, perceived importance of food waste, engaging in shopping/cooking). These findings provide important insights into consumer preferences for suboptimal products, and useful suggestions for supply-chain regulationson suboptimal products

U2 - 10.1016/j.foodqual.2016.09.012

DO - 10.1016/j.foodqual.2016.09.012

M3 - Journal article

VL - 56

SP - 80

EP - 92

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

ER -