Department of Management

Thinking in "One Dimension": How Does the Position of Health and Taste Messages in the Vertical Plane Influence Consumer Response

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication year2016
Publication statusPublished - 2016
Event21st Corporate and Marketing Communications Conference - London, United Kingdom
Duration: 7 Apr 20168 Apr 2016

Conference

Conference21st Corporate and Marketing Communications Conference
CountryUnited Kingdom
CityLondon
Period07/04/201608/04/2016

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ID: 99988736