Department of Business Development and Technology

Thingification: Interrupting Subject and Object

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

This paper tackles the fundamental, yet underexplored assumption of a dichotomic separation between subjects and objects. It thereby adds to existing consumer research redefining the ontology of consumers-objects relations. Drawing on neo-materialism, we suggest that subjects and objects are simultaneously constituted by recursive interruptions through a process of thingification.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
Number of pages5
PublisherAssociation for Consumer Research
Publication year2020
Publication statusPublished - 2020
EventFirst Virtual ACR Conference - Paris, France
Duration: 1 Oct 20204 Oct 2020


ConferenceFirst Virtual ACR Conference

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ID: 199883418