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Therapeutic servicescapes: Restorative and relational resources in service settings

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  • Mark Rosenbaum, University of South Carolina
  • ,
  • Margareta Friman, Karlstad University
  • ,
  • Germán Contreras Ramirez
  • ,
  • Tobias Otterbring

This article introduces the concept of ‘therapeutic servicescapes’ to the retailing and services discipline. In the health literature, therapeutic landscapes emerge when physical and social conditions in a geographically bounded space combine to produce an atmosphere that is conducive to human well-being. Traditionally, therapeutic landscapes have been associated with natural and leisure settings, such as parks, green spaces, and beaches. This work breaks new ground in the marketing domain by linking therapeutic landscapes to commercial retail establishments. This study empirically demonstrates the extent to which physical and social conditions may combine in a customer-centric grocery store to positively enhance customers' well-being and promote feelings of attachment to the establishment. Furthermore, this study reveals that customers' future behavioral intention are driven by the store's impact on their well-being and their desire to maintain ‘place attachment.’ From a managerial perspective, this work recommends that retail and consumer service organizations facing online competition focus on creating architectural and human resource conditions that promote consumer well-being and place attachment.

Original languageEnglish
Article number102078
JournalJournal of Retailing and Consumer Services
Number of pages9
Publication statusPublished - 2020

    Research areas

  • Grocery stores, Place attachment, Servicescapes, Therapeutic landscapes, Transformative service research

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