The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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The who, where and why of choosing suboptimal foods : Consequences for tackling food waste in store. / Aschemann-Witzel, Jessica; Otterbring, Tobias; de Hooge, Ilona E.; Normann, Anne; Rohm, Harald; Almli, Valérie L.; Oostindjer, Marije.

In: Journal of Cleaner Production, Vol. 236, 117596, 2019.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Aschemann-Witzel, J, Otterbring, T, de Hooge, IE, Normann, A, Rohm, H, Almli, VL & Oostindjer, M 2019, 'The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store', Journal of Cleaner Production, vol. 236, 117596. https://doi.org/10.1016/j.jclepro.2019.07.071

APA

Aschemann-Witzel, J., Otterbring, T., de Hooge, I. E., Normann, A., Rohm, H., Almli, V. L., & Oostindjer, M. (2019). The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store. Journal of Cleaner Production, 236, [117596]. https://doi.org/10.1016/j.jclepro.2019.07.071

CBE

Aschemann-Witzel J, Otterbring T, de Hooge IE, Normann A, Rohm H, Almli VL, Oostindjer M. 2019. The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store. Journal of Cleaner Production. 236:Article 117596. https://doi.org/10.1016/j.jclepro.2019.07.071

MLA

Vancouver

Aschemann-Witzel J, Otterbring T, de Hooge IE, Normann A, Rohm H, Almli VL et al. The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store. Journal of Cleaner Production. 2019;236. 117596. https://doi.org/10.1016/j.jclepro.2019.07.071

Author

Aschemann-Witzel, Jessica ; Otterbring, Tobias ; de Hooge, Ilona E. ; Normann, Anne ; Rohm, Harald ; Almli, Valérie L. ; Oostindjer, Marije. / The who, where and why of choosing suboptimal foods : Consequences for tackling food waste in store. In: Journal of Cleaner Production. 2019 ; Vol. 236.

Bibtex

@article{2e88f98d389d4914b71995872057344c,
title = "The who, where and why of choosing suboptimal foods: Consequences for tackling food waste in store",
abstract = "Food stores have begun to tackle food waste at the point of sale. They do so by selling {\textquoteleft}suboptimal{\textquoteright} food before it is wasted, typically with a price reduction. However, efficiency of this food waste avoidance action can be improved by knowing for which product category, which store type, which accompanying communication, and which consumer characteristics this action works best. This study uses an experimental online survey conducted in five North western European countries to investigate the effect of communication appealing to either self- or others-centred motives in either supermarkets or farmers' markets, for packaged and for fresh food. It is found that both messages – communicating budget saving or an emotional appeal - are effective in increasing choice likelihood. Store type affects choice likelihood of suboptimal packaged, while others-centred values and trust in the store affects choice likelihood for suboptimal fresh food. Communication improves quality perception of suboptimal fresh food. Findings imply that fresh suboptimal foods lend themselves more to be promoted with others-centred messages, or to be targeted at consumers with others-centred values. Sales of suboptimal food in the store should be accompanied by communication, and such efforts to tackle food waste in the store should focus on fresh food in particular.",
keywords = "Communication, Food waste, Quality perception, Store type, Suboptimal food, Value orientation",
author = "Jessica Aschemann-Witzel and Tobias Otterbring and {de Hooge}, {Ilona E.} and Anne Normann and Harald Rohm and Almli, {Val{\'e}rie L.} and Marije Oostindjer",
year = "2019",
doi = "10.1016/j.jclepro.2019.07.071",
language = "English",
volume = "236",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - The who, where and why of choosing suboptimal foods

T2 - Consequences for tackling food waste in store

AU - Aschemann-Witzel, Jessica

AU - Otterbring, Tobias

AU - de Hooge, Ilona E.

AU - Normann, Anne

AU - Rohm, Harald

AU - Almli, Valérie L.

AU - Oostindjer, Marije

PY - 2019

Y1 - 2019

N2 - Food stores have begun to tackle food waste at the point of sale. They do so by selling ‘suboptimal’ food before it is wasted, typically with a price reduction. However, efficiency of this food waste avoidance action can be improved by knowing for which product category, which store type, which accompanying communication, and which consumer characteristics this action works best. This study uses an experimental online survey conducted in five North western European countries to investigate the effect of communication appealing to either self- or others-centred motives in either supermarkets or farmers' markets, for packaged and for fresh food. It is found that both messages – communicating budget saving or an emotional appeal - are effective in increasing choice likelihood. Store type affects choice likelihood of suboptimal packaged, while others-centred values and trust in the store affects choice likelihood for suboptimal fresh food. Communication improves quality perception of suboptimal fresh food. Findings imply that fresh suboptimal foods lend themselves more to be promoted with others-centred messages, or to be targeted at consumers with others-centred values. Sales of suboptimal food in the store should be accompanied by communication, and such efforts to tackle food waste in the store should focus on fresh food in particular.

AB - Food stores have begun to tackle food waste at the point of sale. They do so by selling ‘suboptimal’ food before it is wasted, typically with a price reduction. However, efficiency of this food waste avoidance action can be improved by knowing for which product category, which store type, which accompanying communication, and which consumer characteristics this action works best. This study uses an experimental online survey conducted in five North western European countries to investigate the effect of communication appealing to either self- or others-centred motives in either supermarkets or farmers' markets, for packaged and for fresh food. It is found that both messages – communicating budget saving or an emotional appeal - are effective in increasing choice likelihood. Store type affects choice likelihood of suboptimal packaged, while others-centred values and trust in the store affects choice likelihood for suboptimal fresh food. Communication improves quality perception of suboptimal fresh food. Findings imply that fresh suboptimal foods lend themselves more to be promoted with others-centred messages, or to be targeted at consumers with others-centred values. Sales of suboptimal food in the store should be accompanied by communication, and such efforts to tackle food waste in the store should focus on fresh food in particular.

KW - Communication

KW - Food waste

KW - Quality perception

KW - Store type

KW - Suboptimal food

KW - Value orientation

UR - http://www.scopus.com/inward/record.url?scp=85068898567&partnerID=8YFLogxK

U2 - 10.1016/j.jclepro.2019.07.071

DO - 10.1016/j.jclepro.2019.07.071

M3 - Journal article

AN - SCOPUS:85068898567

VL - 236

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

M1 - 117596

ER -