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The value of enhancing customisation in the existence of consumer preferences heterogeneity

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

Standard

The value of enhancing customisation in the existence of consumer preferences heterogeneity. / Wong, Hartanto; Lesmono, Dharma.

Proceedings of the 21st International Conference on Production research. ed. / Dieter Spath; Rolf Ilg; Tobias Krause. Fraunhofer Verlag, 2011.

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

Harvard

Wong, H & Lesmono, D 2011, The value of enhancing customisation in the existence of consumer preferences heterogeneity. in D Spath, R Ilg & T Krause (eds), Proceedings of the 21st International Conference on Production research. Fraunhofer Verlag, 21st International Conference on Production Research, Stuttgart, Germany, 31/07/2011.

APA

Wong, H., & Lesmono, D. (2011). The value of enhancing customisation in the existence of consumer preferences heterogeneity. In D. Spath, R. Ilg, & T. Krause (Eds.), Proceedings of the 21st International Conference on Production research Fraunhofer Verlag.

CBE

Wong H, Lesmono D. 2011. The value of enhancing customisation in the existence of consumer preferences heterogeneity. Spath D, Ilg R, Krause T, editors. In Proceedings of the 21st International Conference on Production research. Fraunhofer Verlag.

MLA

Wong, Hartanto and Dharma Lesmono "The value of enhancing customisation in the existence of consumer preferences heterogeneity"., Spath, Dieter Ilg, Rolf Krause, Tobias (editors). Proceedings of the 21st International Conference on Production research. Fraunhofer Verlag. 2011.

Vancouver

Wong H, Lesmono D. The value of enhancing customisation in the existence of consumer preferences heterogeneity. In Spath D, Ilg R, Krause T, editors, Proceedings of the 21st International Conference on Production research. Fraunhofer Verlag. 2011

Author

Wong, Hartanto ; Lesmono, Dharma. / The value of enhancing customisation in the existence of consumer preferences heterogeneity. Proceedings of the 21st International Conference on Production research. editor / Dieter Spath ; Rolf Ilg ; Tobias Krause. Fraunhofer Verlag, 2011.

Bibtex

@inproceedings{76e36fc8ac6f4d8fa5cfb4a6ab1c3730,
title = "The value of enhancing customisation in the existence of consumer preferences heterogeneity",
abstract = "An integrated vendor-buyer model for a two-stage supply chain is developed and analyzed. The vendor manufactures the product at a finite rate and delivers it in a number of equal-sized batches to the buyer. The items delivered are presented to the end customers in a display area and/or are kept in the buyer's warehouse. The demand is assumed to be positively dependent on the amount of items shown in the display area. The proposed model determines the buyer's optimal shipment quantity and number of shipments, as well as the vendor's optimal production batch. The objective is to maximize total supply-chain profit. The numerical analysis shows that as long as the maximum display area is not used, it is more valuable for the buyer and the vendor to cooperate in situations when the demand is more stock- dependent. It also shows the effect of double marginalization in this integrated vendor-buyer model.",
author = "Hartanto Wong and Dharma Lesmono",
year = "2011",
language = "English",
editor = "Dieter Spath and Rolf Ilg and Tobias Krause",
booktitle = "Proceedings of the 21st International Conference on Production research",
publisher = "Fraunhofer Verlag",
address = "Germany",
note = "null ; Conference date: 31-07-2011 Through 04-08-2011",

}

RIS

TY - GEN

T1 - The value of enhancing customisation in the existence of consumer preferences heterogeneity

AU - Wong, Hartanto

AU - Lesmono, Dharma

PY - 2011

Y1 - 2011

N2 - An integrated vendor-buyer model for a two-stage supply chain is developed and analyzed. The vendor manufactures the product at a finite rate and delivers it in a number of equal-sized batches to the buyer. The items delivered are presented to the end customers in a display area and/or are kept in the buyer's warehouse. The demand is assumed to be positively dependent on the amount of items shown in the display area. The proposed model determines the buyer's optimal shipment quantity and number of shipments, as well as the vendor's optimal production batch. The objective is to maximize total supply-chain profit. The numerical analysis shows that as long as the maximum display area is not used, it is more valuable for the buyer and the vendor to cooperate in situations when the demand is more stock- dependent. It also shows the effect of double marginalization in this integrated vendor-buyer model.

AB - An integrated vendor-buyer model for a two-stage supply chain is developed and analyzed. The vendor manufactures the product at a finite rate and delivers it in a number of equal-sized batches to the buyer. The items delivered are presented to the end customers in a display area and/or are kept in the buyer's warehouse. The demand is assumed to be positively dependent on the amount of items shown in the display area. The proposed model determines the buyer's optimal shipment quantity and number of shipments, as well as the vendor's optimal production batch. The objective is to maximize total supply-chain profit. The numerical analysis shows that as long as the maximum display area is not used, it is more valuable for the buyer and the vendor to cooperate in situations when the demand is more stock- dependent. It also shows the effect of double marginalization in this integrated vendor-buyer model.

M3 - Article in proceedings

BT - Proceedings of the 21st International Conference on Production research

A2 - Spath, Dieter

A2 - Ilg, Rolf

A2 - Krause, Tobias

PB - Fraunhofer Verlag

Y2 - 31 July 2011 through 4 August 2011

ER -