The 'three-leaf clover': A methodological lens to understand transnational audiences

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As the global distribution, broadcast and viewing of Danish TV drama in different parts of the world involves the engagement of heterogeneous players involved in complex interrelationships, this article discusses the methodological lens of the ‘three-leaf clover’ to capture the complexity of these interrelationships. The article explains how the three-leaf clover model helps in embracing transnational interconnectivities, presents its opportunities and challenges and tests the capacity of the model by discussing the differing historical trajectories of how the series travelled into the world, the varying intensities of interest in the series and the permeability of the audience groupings.

Original languageEnglish
JournalCritical Studies in Television
Pages (from-to)430-444
Number of pages15
Publication statusPublished - 2017


  • Danish TV drama
  • Media audiences
  • Nordic noir
  • transnational methodologies
  • transnationalisation


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