The sound of salmon: Using multisensory marketing insights for brand reinforcement

Carlos Velasco, Francisco Jose Barbosa Escobar

Department of Food Science - Food Quality Perception & Society

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research

Original language	English
Journal	BI Business Review
Publication status	Published - 29 May 2020

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https://www.bi.edu/research/business-review/articles/2020/05/the-sound-of-salmon-using-multisensory-marketing-insights-for-brand-reinforcement/

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