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The small sample uncertainty aspect in relation to bullwhip effect measurement

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  • Department of Business Studies
The bullwhip effect as a concept has been known for almost half a century starting with the Forrester effect. The bullwhip effect is observed in many supply chains, and it is generally accepted as a potential malice. Despite of this fact, the bullwhip effect still seems to be first and foremost a conceptual phenomenon. This paper intends primarily to investigate why this might be so and thereby investigate the various aspects, possibilities and obstacles that must be taken into account, when considering the potential practical use and measure of the bullwhip effect in order to actually get the supply chain under control. This paper will put special emphasis on the unavoidable small-sample uncertainty aspects relating to the measurement or estimation of the bullwhip effect.


Original languageEnglish
Title of host publicationProceedings of 20th International Conference on Production Research
Number of pages6
Publication year2009
ISBN (Electronic)ISRC CN-E16-09-0006-0
Publication statusPublished - 2009
EventICPR20 - Shanghai, China
Duration: 2 Aug 20096 Aug 2009



    Research areas

  • Bullwhip effect, bullwhip measure, bullwhip drivers, small sample properties

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