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The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products

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DOI

  • Tim Eberhardt, Westphalian University of Applied Sciences
    • ,
  • Marco Hubert
  • Helena Lischka, FOM Hochschule
    • ,
  • Mirja Hubert
  • Zhibin Lin, Durham University
Original languageEnglish
JournalJournal of Consumer Marketing
Volume38
Issue1
Pages (from-to)58-68
Number of pages11
ISSN0736-3761
DOIs
Publication statusPublished - 2020

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