The role of socializing agents in communicating healthy eating to adolescents: A cross cultural study

TY - CONF

T1 - The role of socializing agents in communicating healthy eating to adolescents

T2 - Alimentation, cultures enfantines et éducation

AU - Chan, Kara

AU - Prendergast, Gerard

AU - Grønhøj, Alice

AU - Bech-Larsen, Tino

N1 - Artiklen haves i ringbind på læsesalen: Research@asb 2010. The article is available in print at ASB Library

PY - 2010

Y1 - 2010

N2 - A survey was conducted of 386 Danish and Hong Kong adolescents aged 11 to 16. Looking at socializing agents, respondents claimed that parents asked them to eat healthy food more often than the government publicity, teachers or friends. Parents were also perceived as being the most effective source in encouraging them to eat healthy food. Respondents considered news and fear appeals for communicating healthy eating the most effective, while popularity and achievement appeals were considered less effective. Respondents with higher collectivism scores showed a higher liking and perceived effectiveness of all five advertising appeals.

AB - A survey was conducted of 386 Danish and Hong Kong adolescents aged 11 to 16. Looking at socializing agents, respondents claimed that parents asked them to eat healthy food more often than the government publicity, teachers or friends. Parents were also perceived as being the most effective source in encouraging them to eat healthy food. Respondents considered news and fear appeals for communicating healthy eating the most effective, while popularity and achievement appeals were considered less effective. Respondents with higher collectivism scores showed a higher liking and perceived effectiveness of all five advertising appeals.

M3 - Paper

Y2 - 1 April 2010 through 2 April 2010

ER -