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The role of public service media in sustaining TV drama in small markets

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Via a comparative case study of VRT/Flanders and DR/Denmark, we investigate the role of public service media in sustaining the expensive but important genre of TV drama in small markets in the face of recent cut-backs, shifting revenues and global competition. While the study shows some similarities, there are notable differences between the two. VRT has significantly higher production volume and commissions most productions externally, thus supporting the sustainability of the wider Flemish TV production market. DR has lower production volume and produces largely in-house, enabling larger budgets per series and, hence, higher production values, which in turn has contributed to an upwards global export spiral for DR, thus supporting the sustainability of DR’s drama content itself.
Original languageEnglish
Article number1527476420913398
JournalTelevision & New Media
Number of pages21
Publication statusPublished - Apr 2020

    Research areas

  • DR, TV drama, VRT, public service broadcasting, small media markets, sustainability

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