Department of Management

The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

The role of health-related claims and symbols in consumer behaviour : the CLYMBOL project. / Hieke, Sophie; Cascanette, Tamara; Pravst, Igor; Kaur, Asha; van Trijp, Hans; Verbeke, Wim; Grunert, Klaus G.

In: Agro Food Industry Hi-Tech, Vol. 27, No. 3, 06.2016, p. 26-29.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Hieke, S, Cascanette, T, Pravst, I, Kaur, A, van Trijp, H, Verbeke, W & Grunert, KG 2016, 'The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project', Agro Food Industry Hi-Tech, vol. 27, no. 3, pp. 26-29.

APA

Hieke, S., Cascanette, T., Pravst, I., Kaur, A., van Trijp, H., Verbeke, W., & Grunert, K. G. (2016). The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project. Agro Food Industry Hi-Tech, 27(3), 26-29.

CBE

Hieke S, Cascanette T, Pravst I, Kaur A, van Trijp H, Verbeke W, Grunert KG. 2016. The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project. Agro Food Industry Hi-Tech. 27(3):26-29.

MLA

Hieke, Sophie et al. "The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project". Agro Food Industry Hi-Tech. 2016, 27(3). 26-29.

Vancouver

Hieke S, Cascanette T, Pravst I, Kaur A, van Trijp H, Verbeke W et al. The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project. Agro Food Industry Hi-Tech. 2016 Jun;27(3):26-29.

Author

Hieke, Sophie ; Cascanette, Tamara ; Pravst, Igor ; Kaur, Asha ; van Trijp, Hans ; Verbeke, Wim ; Grunert, Klaus G. / The role of health-related claims and symbols in consumer behaviour : the CLYMBOL project. In: Agro Food Industry Hi-Tech. 2016 ; Vol. 27, No. 3. pp. 26-29.

Bibtex

@article{0ce7084829f542b084885561f1139456,
title = "The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project",
abstract = "Health claims and symbols are a convenient tool when it comes to the marketing of foods and theyshould, in theory, support consumers in making informed food choices, ideally in choosing healthier foodproducts. However, not much is known about their actual impact on consumer behaviour. CLYMBOL (“The Role of health-relatedCLaims and sYMBOLs in consumer behaviour”) is an EU-funded project aiming to study how health claims and symbols influenceconsumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have beenconducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results ofthe studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer andpatient organisations.",
author = "Sophie Hieke and Tamara Cascanette and Igor Pravst and Asha Kaur and {van Trijp}, Hans and Wim Verbeke and Grunert, {Klaus G}",
year = "2016",
month = "6",
language = "English",
volume = "27",
pages = "26--29",
journal = "Agro Food Industry Hi-Tech",
issn = "1722-6996",
publisher = "Tekno Scienze",
number = "3",

}

RIS

TY - JOUR

T1 - The role of health-related claims and symbols in consumer behaviour

T2 - the CLYMBOL project

AU - Hieke, Sophie

AU - Cascanette, Tamara

AU - Pravst, Igor

AU - Kaur, Asha

AU - van Trijp, Hans

AU - Verbeke, Wim

AU - Grunert, Klaus G

PY - 2016/6

Y1 - 2016/6

N2 - Health claims and symbols are a convenient tool when it comes to the marketing of foods and theyshould, in theory, support consumers in making informed food choices, ideally in choosing healthier foodproducts. However, not much is known about their actual impact on consumer behaviour. CLYMBOL (“The Role of health-relatedCLaims and sYMBOLs in consumer behaviour”) is an EU-funded project aiming to study how health claims and symbols influenceconsumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have beenconducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results ofthe studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer andpatient organisations.

AB - Health claims and symbols are a convenient tool when it comes to the marketing of foods and theyshould, in theory, support consumers in making informed food choices, ideally in choosing healthier foodproducts. However, not much is known about their actual impact on consumer behaviour. CLYMBOL (“The Role of health-relatedCLaims and sYMBOLs in consumer behaviour”) is an EU-funded project aiming to study how health claims and symbols influenceconsumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have beenconducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results ofthe studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer andpatient organisations.

M3 - Journal article

VL - 27

SP - 26

EP - 29

JO - Agro Food Industry Hi-Tech

JF - Agro Food Industry Hi-Tech

SN - 1722-6996

IS - 3

ER -