The Role of Data and Intuition in UX Design

Jonas Frich, Boyeun Lee, Saeema Ahmed Kristensen

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

This paper explores the role of intuition in the adoption of data-driven ap-
proaches in design within the broad domain of user experience design. To better un-
derstand the relationship between intuition and data-driven approaches, we con-
ducted a quantitative online study (n=141). Contributions include a review of current
practices in data-driven design and an analysis of how predispositions for intuition
predict the use of data-driven approaches. Results indicate that the majority of UX
designers have increased their use of data-driven approaches, but designers’ prefer-
ence for thinking intuitively could not provide insights into causes related to uptake
in data-driven methods.
Translated title of the contributionData og intuitions rolle i UX design
Original languageEnglish
Publication dateJun 2024
DOIs
Publication statusPublished - Jun 2024
EventThe 2024 Design Research Society (DRS) Conference - Northeastern University, Boston, MA, USA, Boston, United States
Duration: 24 Jun 202428 Jun 2024
https://www.drs2024.org

Conference

ConferenceThe 2024 Design Research Society (DRS) Conference
LocationNortheastern University, Boston, MA, USA
Country/TerritoryUnited States
CityBoston
Period24/06/202428/06/2024
Internet address

Cite this