The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication

Helle Eskesen Gode, Vibeke Thøis Madsen, Mona Agerholm Andersen

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Abstract

Abstract
Purpose – This paper explores communicative coworkership on internal social media (ISM) in a Danish hospital with the aim of showing how coworkership may contribute to creating responsible communication in a period of crisis.
Design/methodology/approach – The study conducts a qualitative netnographic analysis of 142 posts and 534 comments shared by employees on the hospital’s ISM. Furthermore, a discourse analytical approach has been applied to reveal how communicative coworkership is enacted.
Findings – The study demonstrates how employees enact communicative coworkership on a micro-level on ISM, and how this enactment plays an important role in creating responsible communication.
Practical implications – Creating responsible communication could be a matter of providing an ISM communication arena where employees enact communicative coworkership and share thoughts, frustrations and knowledge with each other during a crisis, and where management listens and responds to the concerns of the employees.
Originality – This study adds to the emerging research on communicative coworkership by showing, how it is unfolded on a micro level on ISM between employees who find themselves in the middle of a crisis.
Keywords - Communicative coworkership, internal listening, employee voice, internal social media, internal crisis communication, responsible communication
Paper type Case study
Original languageEnglish
Publication dateSept 2023
Number of pages12
Publication statusPublished - Sept 2023
EventEUPRERA - Responsible communication - or communicating responsibility?: 24th Annual Congress - Charles University Prague, Prag, Czech Republic
Duration: 20 Sept 202323 Sept 2023
Conference number: 24
https://euprera2023.com/

Conference

ConferenceEUPRERA - Responsible communication - or communicating responsibility?: 24th Annual Congress
Number24
LocationCharles University Prague
Country/TerritoryCzech Republic
CityPrag
Period20/09/202323/09/2023
Internet address

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