Department of Management

The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups

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The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups. / Grossmann, Manuel; Brock, Christian; Hubert, Marco; Reimer, Thomas .

In: Journal of Service Management Research, Vol. 3, 2019, p. 147.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Grossmann, M, Brock, C, Hubert, M & Reimer, T 2019, 'The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups', Journal of Service Management Research, vol. 3, pp. 147.

APA

CBE

MLA

Vancouver

Author

Grossmann, Manuel ; Brock, Christian ; Hubert, Marco ; Reimer, Thomas . / The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups. In: Journal of Service Management Research. 2019 ; Vol. 3. pp. 147.

Bibtex

@article{59133fe4041b426cb5f71829b1b1f30a,
title = "The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups",
author = "Manuel Grossmann and Christian Brock and Marco Hubert and Thomas Reimer",
year = "2019",
language = "English",
volume = "3",
pages = "147",
journal = "Journal of Service Management Research",

}

RIS

TY - JOUR

T1 - The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups

AU - Grossmann, Manuel

AU - Brock, Christian

AU - Hubert, Marco

AU - Reimer, Thomas

PY - 2019

Y1 - 2019

M3 - Journal article

VL - 3

SP - 147

JO - Journal of Service Management Research

JF - Journal of Service Management Research

ER -