Department of Management

The Relevance of Positive Word-of-Mouth Effects on the Customer Lifetime Value – A Replication and Extension in the Context of start-ups

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Manuel Grossmann, Germany
  • Christian Brock, Germany
  • Marco Hubert
  • Thomas Reimer, Germany
Original languageEnglish
JournalJournal of Service Management Research
Pages (from-to)147
Number of pages156
Publication statusPublished - 2019

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ID: 159603052