The relationship between exchanged resources and loyalty intentions

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Margareta Friman, Karlstad University
  • ,
  • Mark S. Rosenbaum, University of South Carolina
  • ,
  • Tobias Otterbring, Karlstad University

This research aims to revive the applicability of the exchange concept in the marketing domain. The authors draw on current exchange theories to show how members of an aquatic center receive relational, social support, and restorative resources from other center members and employees. They then empirically demonstrate that members’ loyalty to the center is fueled by the resources they receive from others in the center and that their experience in the center mediates the relationship between exchanged resources and member loyalty. This research reveals that service organizations may foster person-place bonds by providing customers with resources over and above goods and services. Customers appreciate resources that transform their well-being, such as social support and natural, restorative resources, and they demonstrate loyalty to places where they can obtain therapeutic resources. From a theoretical standpoint, this work shows support for the notion that the exchange concept is a foundational aspect of a general theory of marketing and explains how the exchange and value concepts in marketing are linked together.

Original languageEnglish
JournalService Industries Journal
Pages (from-to)846-865
Number of pages20
Publication statusPublished - Sep 2020

    Research areas

  • Exchange concept, REPLACE framework, transformative sport service research, attention restoration theory, transformative service research, SOCIAL SUPPORT, RESTORATIVE QUALITY, DOMINANT LOGIC, SERVICE, SATISFACTION, IMPACT, PLACE, ENVIRONMENTS, ANTECEDENTS, DIRECTIONS

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ID: 143920220