Department of Management

The long-term impact of sales promotions on customer equity

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication year2014
Publication statusPublished - 2014
EventEuropean Marketing Academy Conference - Valencia, Spain
Duration: 3 Jun 20146 Sep 2014
Conference number: 43

Conference

ConferenceEuropean Marketing Academy Conference
Number43
CountrySpain
CityValencia
Period03/06/201406/09/2014

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