Department of Management

The long-term impact of price promotions on customer equity

Research output: Contribution to conferencePaperResearchpeer-review

Standard

The long-term impact of price promotions on customer equity. / Castéran, H.; Meyer-Waarden, L.; Chrysochou, Polymeros.

2014. Paper presented at Academy of French Marketing Conference, Montpellier, France.

Research output: Contribution to conferencePaperResearchpeer-review

Harvard

Castéran, H, Meyer-Waarden, L & Chrysochou, P 2014, 'The long-term impact of price promotions on customer equity', Paper presented at Academy of French Marketing Conference, Montpellier, France, 14/05/2014 - 16/05/2014.

APA

Castéran, H., Meyer-Waarden, L., & Chrysochou, P. (2014). The long-term impact of price promotions on customer equity. Paper presented at Academy of French Marketing Conference, Montpellier, France.

CBE

Castéran H, Meyer-Waarden L, Chrysochou P. 2014. The long-term impact of price promotions on customer equity. Paper presented at Academy of French Marketing Conference, Montpellier, France.

MLA

Castéran, H., L. Meyer-Waarden, and Polymeros Chrysochou The long-term impact of price promotions on customer equity. Academy of French Marketing Conference, 14 May 2014, Montpellier, France, Paper, 2014.

Vancouver

Castéran H, Meyer-Waarden L, Chrysochou P. The long-term impact of price promotions on customer equity. 2014. Paper presented at Academy of French Marketing Conference, Montpellier, France.

Author

Castéran, H. ; Meyer-Waarden, L. ; Chrysochou, Polymeros. / The long-term impact of price promotions on customer equity. Paper presented at Academy of French Marketing Conference, Montpellier, France.

Bibtex

@conference{4299a8bc9b754fbdae095168fa85a56e,
title = "The long-term impact of price promotions on customer equity",
author = "H. Cast{\'e}ran and L. Meyer-Waarden and Polymeros Chrysochou",
year = "2014",
month = may,
language = "English",
note = "Academy of French Marketing Conference ; Conference date: 14-05-2014 Through 16-05-2014",

}

RIS

TY - CONF

T1 - The long-term impact of price promotions on customer equity

AU - Castéran, H.

AU - Meyer-Waarden, L.

AU - Chrysochou, Polymeros

PY - 2014/5

Y1 - 2014/5

M3 - Paper

T2 - Academy of French Marketing Conference

Y2 - 14 May 2014 through 16 May 2014

ER -