Department of Management

The long-term impact of price promotions on customer equity

Research output: Contribution to conferencePaperResearchpeer-review

  • H. Castéran
  • ,
  • L. Meyer-Waarden, Graduate School of Management, Toulouse University, France
  • Polymeros Chrysochou
Original languageEnglish
Publication yearMay 2014
Publication statusPublished - May 2014
EventAcademy of French Marketing Conference - Montpellier, France
Duration: 14 May 201416 May 2014

Conference

ConferenceAcademy of French Marketing Conference
CountryFrance
CityMontpellier
Period14/05/201416/05/2014

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ID: 81304650