What is Internet governance, and why should ordinary people care about it? Compare the Internet governance ecosystem to the rainforest. The Internet has become the planet's nervous system, with global society and modern services heavily dependent on Internet connectivity. In that sense, the Internet penetrates all areas of political, economic, cultural, and social life. Thus, the Internet governance ecosystem is the 21st century's virtual environment. Everyone knows the consequences of polluting the natural environment; the lesson learned is to be careful with all kinds of environmental harms, keeping real and virtual environments as healthy as possible.