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The Influence of Health And Indulgence Messages’ Location on Consumer Perceptions

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research › peer-review

Original languageEnglish
Title of host publication47th European Marketing Academy Conference (EMAC)
Publication year29 May 2018
Publication statusPublished - 29 May 2018
EventEuropean Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 2018 → 1 Jun 2018
http://www.emac-2018.org/

Conference

ConferenceEuropean Marketing Academy Conference 2018
LocationUniversity of Strathclyde
LandUnited Kingdom
ByGlasgow
Periode29/05/2018 → 01/06/2018
Internetadresse

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ID: 127851860