Department of Management

The Influence of Health And Indulgence Messages’ Location on Consumer Perceptions

Research output: Contribution to book/anthology/report/proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication47th European Marketing Academy Conference (EMAC)
Publication year29 May 2018
Publication statusPublished - 29 May 2018
EventEuropean Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


ConferenceEuropean Marketing Academy Conference 2018
LocationUniversity of Strathclyde
LandUnited Kingdom

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ID: 127851860