The Importance of Representing Economic Inequality Saliently and to Scale

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Abstract

Economic inequality is detrimental to modern societies, but support for redistributive policies tends to be low. Recent research has suggested that drawing individuals’ attention towards a group of wealthy individuals (vs. a single wealthy individual) can increase support for redistribution. However, a central prerequisite of such an argument is that individuals can actively comprehend the abstract size and difference in wealth between themselves and the wealthiest ones. Here, we propose that visualizing extreme wealth differences saliently can alter this effect, such that people increase support for redistribution, irrespective of whether this concerns a wealthy individual or a group of wealthy individuals. In a preregistered, nationally representative study across the U.S. (N = 1462), we find that representing economic inequality saliently and to scale, make individuals equally as likely to support redistributive policies irrespective of whether this concerns an individual or a group. Our findings provide clear suggestions for policy-making.
Original languageEnglish
Publication date2022
Publication statusPublished - 2022
EventThe International Behavioural Public Policy Conference 2022 - London School of Economics (LSE), London, United Kingdom
Duration: 7 Sept 202210 Sept 2022
https://www.lse.ac.uk/social-policy/events/conference/annual-international-behavioural-public-policy-conference?msclkid=fc4354a7d10711eca448f8882c748593

Conference

ConferenceThe International Behavioural Public Policy Conference 2022
LocationLondon School of Economics (LSE)
Country/TerritoryUnited Kingdom
CityLondon
Period07/09/202210/09/2022
Internet address

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