Department of Management

The impact of unit pricing on store price image and purchase intention

Research output: Contribution to conferenceConference abstract for conferenceResearch

Original languageEnglish
Publication yearAug 2013
Publication statusPublished - Aug 2013
Event2013 Pricing and Retailing Conference - Babson College, Boston, United States
Duration: 7 Aug 20139 Aug 2013


Conference2013 Pricing and Retailing Conference
LocationBabson College
CountryUnited States

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ID: 64745992