Department of Management

The Impact of Abnormally Shaped Vegetables on Consumers' Risk Perception Food Quality and Preference

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

The Impact of Abnormally Shaped Vegetables on Consumers' Risk Perception Food Quality and Preference. / Loebnitz, Natascha; Grunert, Klaus G.

In: Food Quality and Preference, Vol. 63, No. January, 2018, p. 80-87.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

APA

CBE

MLA

Vancouver

Author

Loebnitz, Natascha ; Grunert, Klaus G. / The Impact of Abnormally Shaped Vegetables on Consumers' Risk Perception Food Quality and Preference. In: Food Quality and Preference. 2018 ; Vol. 63, No. January. pp. 80-87.

Bibtex

@article{e1fcd60bb3484651b26a735621181385,
title = "The Impact of Abnormally Shaped Vegetables on Consumers' Risk Perception Food Quality and Preference",
abstract = "Genetically-modified (GM) food evokes high levels of fear and negative associations among consumers. This study predicts that people may associate naturally occurring vegetable shape-abnormalities with GM food, which increases their risk perception. With an experimental design in two studies, this research investigates the impact of abnormally-shaped vegetables on participants{\textquoteright} risk perceptions related to vegetable items that vary in their degree of association with GM technology. The results reveal that knowledge can moderate the vegetable shape-abnormality–risk relationship, depending on its objectivity or subjectivity.",
keywords = "Abnormally-shaped vegetables, GM food, Knowledge types, Perceived naturalness, Risk perception",
author = "Natascha Loebnitz and Grunert, {Klaus G}",
year = "2018",
doi = "10.1016/j.foodqual.2017.08.004",
language = "English",
volume = "63",
pages = "80--87",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",
number = "January",

}

RIS

TY - JOUR

T1 - The Impact of Abnormally Shaped Vegetables on Consumers' Risk Perception Food Quality and Preference

AU - Loebnitz, Natascha

AU - Grunert, Klaus G

PY - 2018

Y1 - 2018

N2 - Genetically-modified (GM) food evokes high levels of fear and negative associations among consumers. This study predicts that people may associate naturally occurring vegetable shape-abnormalities with GM food, which increases their risk perception. With an experimental design in two studies, this research investigates the impact of abnormally-shaped vegetables on participants’ risk perceptions related to vegetable items that vary in their degree of association with GM technology. The results reveal that knowledge can moderate the vegetable shape-abnormality–risk relationship, depending on its objectivity or subjectivity.

AB - Genetically-modified (GM) food evokes high levels of fear and negative associations among consumers. This study predicts that people may associate naturally occurring vegetable shape-abnormalities with GM food, which increases their risk perception. With an experimental design in two studies, this research investigates the impact of abnormally-shaped vegetables on participants’ risk perceptions related to vegetable items that vary in their degree of association with GM technology. The results reveal that knowledge can moderate the vegetable shape-abnormality–risk relationship, depending on its objectivity or subjectivity.

KW - Abnormally-shaped vegetables

KW - GM food

KW - Knowledge types

KW - Perceived naturalness

KW - Risk perception

UR - http://www.scopus.com/inward/record.url?scp=85028323974&partnerID=8YFLogxK

U2 - 10.1016/j.foodqual.2017.08.004

DO - 10.1016/j.foodqual.2017.08.004

M3 - Journal article

VL - 63

SP - 80

EP - 87

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

IS - January

ER -