Department of Economics and Business Economics

The GRID scale: A new tool for measuring service mixed satisfaction

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

DOI

  • Alice Audrezet, Institut Supérieur de Gestion, France
  • Svein Ottar Olsen, Tromsø Business School, Tromsø, Norway
  • Ana Alina Tudoran
Original languageEnglish
JournalJournal of Services Marketing
Volume30
Issue1
Pages (from-to)29-47
Number of pages19
ISSN0887-6045
DOIs
Publication statusPublished - 2016

    Research areas

  • Overall service satisfaction measurement, Mixed feelings, Ambivalence, Indifference, Evaluative Space Grid, Semantic Differential Scale

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