A small but growing number of university–industry research collaborations require participants to share all research outputs freely and openly with the public and to accept that no intellectual property can be claimed on outputs from the partnership. These partnerships are often presented as the future of academy–industry collaboration, but are neither widely known nor much studied. This article introduces the notion of open science models for university–industry collaboration and discusses their potential impact. The ODIN initiative at Aarhus University contributes to illustrate this phenomenon.