The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines

Carmen Daniela Maier; Mona Agerholm Andersen

The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines

Carmen Daniela Maier, Mona Agerholm Andersen

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2012
Number of pages	18
Publication status	Published - 2012
Event	Conference on Corporate Communication 2012 - Baruch College, New York, United States Duration: 5 Jun 2012 → 8 Jun 2012

Conference

Conference	Conference on Corporate Communication 2012
Location	Baruch College
Country/Territory	United States
City	New York
Period	05/06/2012 → 08/06/2012

Access to Document

Multimodal Strategic Communication in Corporate Contexts
Maier, C. D. (Participant)
01/04/2011 → 31/10/2018
Project: Research

Cite this

@conference{8afdb92dc1624245b4042bbe8d0d81e8,

title = "The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines",

keywords = "Identification strategies, Semiotic modes, Multimodal interplay, Corporate communication",

author = "Maier, {Carmen Daniela} and Andersen, {Mona Agerholm}",

year = "2012",

language = "English",

note = "Conference on Corporate Communication 2012 ; Conference date: 05-06-2012 Through 08-06-2012",

}

The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines. / Maier, Carmen Daniela ; Andersen, Mona Agerholm.
2012. Paper presented at Conference on Corporate Communication 2012, New York, United States.

Research output: Contribution to conference › Paper › Research › peer-review

TY - CONF

T1 - The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context

T2 - Conference on Corporate Communication 2012

AU - Maier, Carmen Daniela

AU - Andersen, Mona Agerholm

PY - 2012

Y1 - 2012

KW - Identification strategies

KW - Semiotic modes

KW - Multimodal interplay

KW - Corporate communication

M3 - Paper

Y2 - 5 June 2012 through 8 June 2012

ER -

The Dynamic Interplay of Visual and Textual Identification Strategies in a Corporate Context: A Multimodal Analysis of Grundfos Employees' Magazines

Conference

Access to Document

Projects

Multimodal Strategic Communication in Corporate Contexts

Cite this