Department of Management

The Demand For Electric Cars In Denmark

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This paper investigates motivational reasons for the low adoption of electric cars (ECs) in Denmark. A theoretical framework was developed based on reasoned action theories and a non-probabilistic sample of Danes (N = 238) with an oversampling of EC owners was surveyed. We find that Danish consumers’ intentions to buy an EC depend on perceived behavioral control, uncertainty about and optimism regarding the technology, attitude towards ECs, and felt obligation to buy an eco-friendly car. Social norms were included but are not significant when controlling for the latter. Personal experience with ECs make the motivational factors more favorable. In order to increase demand for ECs, uncertainty and negative expectations should be reduced, primarily through trial and experience. In addition, a more favorable balance between costs and benefits of the EC should be achieved, including through subsidies and tax breaks. Information about the environmental benefits of an EC is also important.
Original languageEnglish
Publication year8 Dec 2018
Number of pages8
Publication statusPublished - 8 Dec 2018
EventInternational Conference of Hong Kong Society for Transportation Studies - Hong Kong, Hong Kong, Hong Kong
Duration: 8 Dec 201810 Dec 2018
Conference number: 23


ConferenceInternational Conference of Hong Kong Society for Transportation Studies
LocationHong Kong
CountryHong Kong
CityHong Kong

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