The "Copenhagen School": Marketing theory between rigor, realism and relevance, 1925-1960

Research output: Contribution to conference › Paper › Research › peer-review

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Original language	English
Publication date	30 Sept 2011
Publication status	Published - 30 Sept 2011
Event	Islands Universitet - Reykjavik, Iceland Duration: 30 Sept 2011 → …

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@conference{87f1e1bcc7a84711badcb719b3bb0d41,

title = "The {"}Copenhagen School{"}: Marketing theory between rigor, realism and relevance, 1925-1960",

author = "Madsen, {Erik Kloppenborg}",

note = "Bidrag (print version) haves ikke p{\aa} ASB Bibliotek; Islands Universitet ; Conference date: 30-09-2011",

year = "2011",

month = sep,

day = "30",

language = "English",

}