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The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Standard

The Business Case for Media Architecture : Modelling Project Benefits to Justify Investment. / Wouters, Niels; Wohlgezogen, Franz; Halskov, Kim.

Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020. Association for Computing Machinery, Inc, 2021. p. 54-65 (ACM International Conference Proceeding Series).

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Harvard

Wouters, N, Wohlgezogen, F & Halskov, K 2021, The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment. in Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020. Association for Computing Machinery, Inc, ACM International Conference Proceeding Series, pp. 54-65, 5th Media Architecture Biennale Conference, MAB 2020, Virtual, Online, Netherlands, 28/06/2021. https://doi.org/10.1145/3469410.3469416

APA

Wouters, N., Wohlgezogen, F., & Halskov, K. (2021). The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment. In Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020 (pp. 54-65). Association for Computing Machinery, Inc. ACM International Conference Proceeding Series https://doi.org/10.1145/3469410.3469416

CBE

Wouters N, Wohlgezogen F, Halskov K. 2021. The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment. In Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020. Association for Computing Machinery, Inc. pp. 54-65. (ACM International Conference Proceeding Series). https://doi.org/10.1145/3469410.3469416

MLA

Wouters, Niels, Franz Wohlgezogen, and Kim Halskov "The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment". Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020. Association for Computing Machinery, Inc. (ACM International Conference Proceeding Series). 2021, 54-65. https://doi.org/10.1145/3469410.3469416

Vancouver

Wouters N, Wohlgezogen F, Halskov K. The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment. In Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020. Association for Computing Machinery, Inc. 2021. p. 54-65. (ACM International Conference Proceeding Series). doi: 10.1145/3469410.3469416

Author

Wouters, Niels ; Wohlgezogen, Franz ; Halskov, Kim. / The Business Case for Media Architecture : Modelling Project Benefits to Justify Investment. Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020. Association for Computing Machinery, Inc, 2021. pp. 54-65 (ACM International Conference Proceeding Series).

Bibtex

@inproceedings{36542cdae7a24f2888f5037949466e94,
title = "The Business Case for Media Architecture: Modelling Project Benefits to Justify Investment",
abstract = "A growing portfolio of global media architecture projects and sustained research interest in the domain suggest that the discipline is here to stay. With practical knowledge becoming easily accessible to clients, architects and urban planners, we notice a shift from traditional advertising screens to integrated context-aware installations. The challenge now becomes to understand investment return of media architecture in order to ensure ongoing support by clients and funders. In this paper we study The Digital Bricks, a 208 megapixel media fa{\c c}ade integrated within a university building. We describe the project vision, engagement strategy and design outcome, and analyse in detail the business case for the project. We share considerations to support development of business cases for media architecture projects that favour engagement, cultural and innovation capacity over financial returns. As the discipline matures, our insights will help in the endeavour to convince clients to invest in media architecture that inspires and engages audiences. ",
keywords = "business case, engagement, Media architecture, media fa{\c c}ade, project management",
author = "Niels Wouters and Franz Wohlgezogen and Kim Halskov",
note = "Publisher Copyright: {\textcopyright} 2021 ACM.; 5th Media Architecture Biennale Conference, MAB 2020 ; Conference date: 28-06-2021 Through 02-07-2021",
year = "2021",
month = jun,
doi = "10.1145/3469410.3469416",
language = "English",
series = "ACM International Conference Proceeding Series",
pages = "54--65",
booktitle = "Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020",
publisher = "Association for Computing Machinery, Inc",

}

RIS

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T1 - The Business Case for Media Architecture

T2 - 5th Media Architecture Biennale Conference, MAB 2020

AU - Wouters, Niels

AU - Wohlgezogen, Franz

AU - Halskov, Kim

N1 - Publisher Copyright: © 2021 ACM.

PY - 2021/6

Y1 - 2021/6

N2 - A growing portfolio of global media architecture projects and sustained research interest in the domain suggest that the discipline is here to stay. With practical knowledge becoming easily accessible to clients, architects and urban planners, we notice a shift from traditional advertising screens to integrated context-aware installations. The challenge now becomes to understand investment return of media architecture in order to ensure ongoing support by clients and funders. In this paper we study The Digital Bricks, a 208 megapixel media façade integrated within a university building. We describe the project vision, engagement strategy and design outcome, and analyse in detail the business case for the project. We share considerations to support development of business cases for media architecture projects that favour engagement, cultural and innovation capacity over financial returns. As the discipline matures, our insights will help in the endeavour to convince clients to invest in media architecture that inspires and engages audiences.

AB - A growing portfolio of global media architecture projects and sustained research interest in the domain suggest that the discipline is here to stay. With practical knowledge becoming easily accessible to clients, architects and urban planners, we notice a shift from traditional advertising screens to integrated context-aware installations. The challenge now becomes to understand investment return of media architecture in order to ensure ongoing support by clients and funders. In this paper we study The Digital Bricks, a 208 megapixel media façade integrated within a university building. We describe the project vision, engagement strategy and design outcome, and analyse in detail the business case for the project. We share considerations to support development of business cases for media architecture projects that favour engagement, cultural and innovation capacity over financial returns. As the discipline matures, our insights will help in the endeavour to convince clients to invest in media architecture that inspires and engages audiences.

KW - business case

KW - engagement

KW - Media architecture

KW - media façade

KW - project management

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U2 - 10.1145/3469410.3469416

DO - 10.1145/3469410.3469416

M3 - Article in proceedings

AN - SCOPUS:85118578253

T3 - ACM International Conference Proceeding Series

SP - 54

EP - 65

BT - Proceedings of the 5th Media Architecture Biennale Conference, MAB 2020

PB - Association for Computing Machinery, Inc

Y2 - 28 June 2021 through 2 July 2021

ER -