Department of Management

The Best of Both World: How Rural Entrepreneurs Use Placial Embeddedness and Strategic Networks to Create Opportunities

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  • Steffen Korsgaard
  • ,
  • Richard Ferguson, Swedish University of Agricultural Sciences, Sweden
  • Johan Gaddefors, Swedish University of Agricultural Sciences, Sweden
Entrepreneurial activities are strongly influenced by the context in which they occur. It is therefore imperative to understand how different contexts enable entrepreneurs to create opportunities. In this paper we focus on the spatial context of rural entrepreneurs and explore how the rural context impacts on their opportunity creation. Based on a multiple case study we find that rural entrepreneurs mix what we refer to as placial embeddedness – an intimate knowledge of and concern for the place – with strategically built non-local networks, i.e. the best of two worlds. Notably, the entrepreneurs seek to exhaust the localised resource base before seeking out non-local resources. Our findings thus contribute to our understanding of entrepreneurship in context and challenge future research to explore how different forms of contexts are bridged in different settings to create varieties of entrepreneurial activities.
Original languageEnglish
JournalEntrepreneurship & Regional Development
Pages (from-to)574-598
Publication statusPublished - 2015

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