Department of Management

The behavioral impact of brand price images: An analysis of cognitive, emotional and inferential dimensions

Research output: Contribution to conferenceConference abstract for conferenceResearch

  • Stephan Zielke
  • Deonir De Toni, University of Caxias do Sul, Brazil
  • José Afonso Mazzon, University of São Paulo, Brazil
Original languageEnglish
Publication yearAug 2013
Publication statusPublished - Aug 2013
Event2013 Pricing and Retailing Conference - Babson College, Boston, United States
Duration: 7 Aug 20139 Aug 2013


Conference2013 Pricing and Retailing Conference
LocationBabson College
CountryUnited States

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ID: 64744237